Institucional – Lindoya

THE HISTORY OF LINDOYA VERÃO

One of the first mineral waters to be sold in the country, Lindoya Verão Mineral Water comes from the purest sources from Serra da Mantiqueira in the countryside of São Paulo.

Its internationally recognized quality makes Lindoya Verão mineral water present on the tables of thousands of families, restaurants, bars, gyms, among other places that prioritize quality and health.

Its history is as rich as its mineral water, Lindoya Verão is since 1951 a synonym of health and pride, that innovates and reinvents itself through new products and technologies every summer.

THE BEST MINERAL WATER
FOR CONSUMPTION IN BRAZIL

Lindoya Verão leans on attributes such as tradition, excellent origin, modern bottling, partnership with distributors, price, quality and modernity that follow the company since its foundation to deliver the best possible quality to the Brazilian consumer.

Those attributes made the water to be appointed in a qualitative research from A.C Nielsen as the best mineral water for the family, an image that follows the brand to this date.

The brand, one of the first to be sold in Brazil, through its successful history has its products recognized by the Brazilian consumer as one of the best mineral waters for consumption in the country and is a synonym for health and wellbeing recognized internationally.

THE MINERAL WATER
THAR CROSSES BORDERS

In 65 years of history, Lindoya Verão Mineral water has become much more than a source of pure and clear water. It is also the source of pride for the country for having been chosen by the NASA scientists due to its extreme high quality, to be the first mineral water to get to the moon in 1969, in the Apollo 11 team. A history of honor that crosses Brazilian borders to the space, and that makes us all very proud.

THE HISTORY OF
LINDOYA VERÃO

1930
SÃO BENEDITO NATURAL SPRING WATER SOURCE

In 1928, the priest Casimiro Gomes de Abreu discovered a natural spring water source in Serra da Mantiqueira, and as he noticed its medicinal qualities, so he started offering it to the churchgoers.

Soon the “miraculous” water from São Benedito natural spring water source was already popular and Nossa Senhora das Broas do Rio Peixe – currently Lindóia was never the same.
50’s and 60’s
CHANGES

The Golden years were remarkable to the country. Since the arrival of the television, the beginning of the industrialization, the conquest of the World Cup and the appearance of Bossa Nova.

A new country was emerging, and with it, Lindoya Verão, whose first sources started being explored in May 1951.

And Lindoya - as Lyndoya Verão was known back then – was lready present on the artists and poet´s tables that made music and delighted the world, inspiring and quenching the carioca’s and all Brazilian’s thirst.

One of the oldest mineral waters in the country, Lindoya Verão started to be commercially explored in 1951.

Lindoya Verão that was previously called only Lindoya, was consumed by artists that integrated the Bossa Nova movement, in the 50’s.

This water was featured in the show “Dalva and Erivelto” representing the water consumed at the time.
1969
A MILESTONE IN THE HISTORY

A decade that changed the world forever. The 60’s were revolutionary in the music, culture, social movements, politics and in the way, people acted and thought.

In the heart of Brazil a new capital emerged and the Brazilian National Team won the World Cup for the second time in Chile and Lindoya Verão grew, by improving its facilities or becoming part of everybody’s lives.

Its popularity crossed borders, getting to NASA, due to its extremely high quality, Lindoya Verão was chosen to be part of the moon space mission, in 1969.
1972

In the 70’s, Brazil lived the height of its “leaden years” and the Vietnan War was constantly on the news all around the world.

The Brazilian National team won the World Cup for the third time in Mexico and the rock culture and disco music delighted the youth.

While everyone was talking about crisis, Lindoya Verão worked and expanded its business, bringing innovations to the market, such as the first PVC bottles and the first individual mineral water cup.
1980
SCREW CAP CARBOY

Brazil lived the height of its “leaden years” and the Vietnan War was constantly on the news all around the world.

The Brazilian National team won the World Cup for the third time in Mexico and the rock culture and disco music delighted the youth.

While everyone was talking about crisis, Lindoya Verão worked and expanded its business, bringing innovations to the market, such as the first PVC bottles and the first individual mineral water cup.
1983

Once again, Lindoya Verão was presente in a historic moment, when Brazil accomplished its first expedition to Antartic.

The researchers took with them the richness and quality of this water.
1995

In the 1990’s, communism ends in Europe and the whole world starts a period of prosperity.

In Brazil, the population celebrates the fourth World Cup Tittle in the USA and Plano Real finally freed the population from decades of increasing inflation.

The internet connects the world and the technology increasingly becomes part of people’s lives.

In the meanwhile, Lindoya Verão was always present in big events, such as Brazilian Grand Prix.
1997
NEW BOTTLES

The investments in the assembly line allowed bottles to become more modern.

Therefore, the PVC bottles were replaced by PET, which allowed the release of natural and sparkling water for domestic consumption.

Besides, new packages were released as the disposable 300ml glass bottle, for consumption at the point of sales.
2000
MOST RECALLED TASTING

The tasting promoted by the magazine Exame Vip and carried out by Nielsen, chose Lindoya Verão.

In the magazine issue number 144, the tasting places sparkling Lindoya Verão among the top 4, considering 15 main national and international brands available in the Brazilian market.
2002
NEW DESIGN FOR THE CUPS

Trying to meet their customers needs, Lindoya Verão brings one more innovation to the mineral waters market with its new 200ml cups and 305ml cups, replacing the traditional cardboard box by extended polystyrene trays, wrapped in shrinkable plastic filme.
2003

Always aiming on the growth, in 2003 Lindoya Verão releases in the market the new PHS caps (practicality, hygiene and security), an innovative system for the 10- and 20 liters carboys, which is safer and more hygienic to store and consume the product.
2004
240 ML BOTTLES

Still aiming on convenience embracing the whole family, in 2004 Lindoya Verão releases a distinctive 240ml PET bottle, in the traditional and kids’ versions.
2006

The best reward came from the city of Lindoya where everything started.

In 2006 the Obelisk Adib João Dib, (who sent the city’s name to the moon!) built in honor of one of Lindoia’s dearest citizens was inaugurated.
2008
ABRE PACKAGING AWARDS

In order to keep up with the modern consumers Lindoya Verão releases a bottle designed for those who practice sports and constantly need to hydrate their bodies: Lindoya Verão Fitness, finalist in its category in the award.

In order to attest the company’s innovation, Lindoya Verão Kids was the first place in the award in the module “Design – nonalcoholic beverages”.
2009

The new 240 ml pink bottle was designed and developed specially for practical women who like to make their day-by-day easier and make sure to consume quality products.

This woman appreciates her health and beauty and know how important daily hydration is for her body. Thinking of this Lindoya Verão joined convenience, pleasure and elegance, all in a bottle.
2010

Lindoya Verão brings a bit of a distinctive product to the market, the Speciali water. Available in 300ml bottles, in two versions: mineral natural water in the blue degradè and the sparkling mineral water in orange degradè.

Lindoya Verão Speciali was developed with an innovative concept high transparency, elegant design, strong visual appeal, modern graphics and fine silver details that stand out when the bottle is ice cold.

Designed to be a table bottle, Lindoya Verão Speciali optimizes storage space up to 30% compared to other brands, and also enhances the ambiance elegance making it perfect for bars, hotels and restaurants.

Besides all the features, the bottle replaces glass and is lighter, doesn’t break and doesn´t require container exchange.
2010
RELEASE OF THE CARBOY WITH HANDLE

Everybody knows that water is good for out health. Specially now that Lindoya Verão’s bottle has a new design.

This handle was made to help you lift the carboy and put it in use.

The cap is easy to open providing your wellness even before you drink your water.

Enjoy these benefits and order your carboy, filled with quality of life.

THE HISTORY OF LINDOYA VERÃO

THE BEST MINERAL WATER FOR CONSUMPTION IN BRAZIL

THE MINERAL WATER THAR CROSSES BORDERS

THE HISTORY OF LINDOYA VERÃO

Siga-nos @LINDOYAVERAO

THE BEST MINERAL WATER
FOR CONSUMPTION IN BRAZIL

THE MINERAL WATER
THAR CROSSES BORDERS

THE HISTORY OF
LINDOYA VERÃO

Siga-nos
@LINDOYAVERAO